Join Technicolor Electronic Distribution Services CTO, Lance Ware, as he speaks on conference panels at NAB this year.
Entertainment and Media Users Session
April 15 • 4:30 p.m. - 5:45 p.m.
Las Vegas Convention Center N119This session includes notable end users of digital storage from the entertainment and media industry discussing their uses and issues with digital storage in this industry.
The Billion Dollar Question: How Will Video Ads Make Money
April 16 • 1:50 p.m. - 2:40 p.m.
Las Vegas Convention Center S219The popularity of digital video notwithstanding, the fact remains that business models for making money from broadband video on the Internet are sketchy at best. If the video must be free, are banner ads and short ads at the beginning or end of video clips really the best way to grab viewers? Are all networks ready to follow Fox’s example and share revenue with their affiliates from their Web and mobile content?